Nike Lebron X iD Directive

D-CD worked with NIKEID and Happy Finish of London to complete the digital directive used for the launch of LeBron James' 10th signature shoe, the LeBron X iD. 

                              
                              Thanks to Matthew Millette, Scott Thomason and Genna Osborne

http://www.nike.com/us/en_us/

Nike Lunagrlide 4+ on NIKEID

D-CD Art directed and designed this seasons Nike Lunarglide 4 launch.

NFL Team Nike Dunks on NIKEID.com

D-CD created a universal backplate that would color up once you selected your favorite team. Many thanks to the NIKEiD team, team D-CD and Ryan Unruh for great shots.

NIKEID.com launch of the Nike Free Run

D-CD worked with the Splash in Portland to create multiple colorways of the photography and created the directive that included all online banners and communication. Big thanks to Scott T, Genna and Stewie

Beats By Dre Custom Seeding Boxes

Prototypes by Deluxe. Big thanks to David Crvelin and Patrick Smith.

Nike Fly Knit Tabletop Display

Nike Sportswear and DCD collaborated to design a display table to help launch the Nike FlyKnit Shoe collection. The shoe Knit and ultra lightweight attributes were used to influence the structure of the table. Reels were used to create visual impact around the edges, and magnetic plates were used to make the shoes float. Literally.

Nike Vault_Blake Griffin and Kobe VII launch

DCD was asked to help Art Direct the install for the Vaults evergreen wall display. A big thank you to David Brady and Nike Basketball for the opportunity. Gallagher Designs did a great job on the install, and Supercolor Digital killed it with the quick response prints.

NIKEID_SP12 Action Directive

Here is our latest Directive for NIKIED. The launch of the latest products for Nike Action Sports, the Mogan III and the P-Rod V. The work highlights the performance elements that can be customized on NIKEiD. More to come..

Levis x Nike Action Booth

Agenda at Long Beach was the venue for the first glimpse at Levi's entering the Action Sports industry. Levi's has long been a staple of skaters for years, so the booth needed to have a slight understated appearance but excude confidence. The Levi's x Nike collaboration was also teased out. More to come.

Jordan Brand_ Melo8_ Devast8

Carmelo Anthony's explosive playing style is captured by using fractured imagery of his many moves. the epicenter of devastation, the lines crack through multiple planes as well as the type. D-CD also wrote the copy and developed a tabletop treatment to support this destruction.

Jordan Brand_ CP3 V

In conjunction with Jordan Brand Design, D-CD created a visual and headline copy approach that represented Chris Paul's un-guardable quickness. Broadcast distortion lines as well as a type treatment support the photography that shows CP3 coming at you.

NIKEID_Kobe VII

Taking the existing Creative set for the by Nike Basketball, we were asked to create a new colored version and following exploded views of the shoes to tell the customization story.

WNBA LA SPARKS 15 Year Anniversary

Nike+ Tom Tom Sportwatch at CES 2011